August 16, 2018
For those lucky enough to be travelling from Heathrow in Upper Class throughout August 2018, Bacardí rum is offering a choice of delicious cocktails from its portfolio of award-winning rums, ensuring our jetsetting customers set off in style.
Also, in a special event to mark International Rum Day, 16 August, our Upper Class customers on flight VS5 to Miami were treated to their choice of Bacardí rum cocktails from a specially created menu by bartenders at Soho House and expertly handcrafted in-flight by Cyril Francoise of Soho House.
Meanwhile, 1600 Virgin customers flying to San Francisco, Miami, Barbados and Antigua were presented with a complimentary Bacardí High Ball gift bag containing 5cl Bacardí Cuatro and Fever Tree Ginger Ale to enjoy at their destination.
Our Clubhouse Loft Bar has received an elegant Caribbean make-over, with vintage Bacardí advertising posters to create a sophisticated setting to enjoy a Bacardí Reserva Ocho Old Fashioned, a Bacardí Carta Oro Airmail or a Bacardí Añejo Cuatro Highball. For those who prefer a slower sipping experience, both the Bacardí Reserva Ocho and the Barcardí Añejo range are available over ice to be appreciated much like whisky, complete with tutored tasting.
The experience extends upstairs to the Clubhouse Roof Terrace where a colourful bar sets a party vibe that’s perfect for a Bacardí Carta Blanca Mojito or a Bacardí Carta Oro Cuba Libre. A feature ‘passport’ wall calls out for Instagramworthy photo opportunities, enabling travellers to share their latest getaway right above the backdrop of Heathrow, one of the world’s busiest international airports.
“We’re always looking to bring new experiences to our customers and this partnership with Bacardi Global Travel will ensure visitors to our Clubhouse will start their holiday in style,” said our head of Clubhouses, Matt Callard. “What’s especially clever about this pop-up is how it draws people from the main Clubhouse lounge to explore and enjoy the different vibes in other areas. Whether sipping a specially crafted rum cocktail from the Loft Bar mezzanine or whilst watching the planes go by from the roof terrace, we look forward to offering our customers amazing experiences that are uniquely Virgin Atlantic.”