A Fresh New Take On Plane Dining

By: Maxine Sheppard

November 1, 2011


We’re excited to announce a brand new offering in our Economy class cabin today, with a fresh new take on plane dining – part of our recently announced £100 million product investment.

The new service introduced from 1stNovember will feel much more like a restaurant service with a menu offering a fresh approach to on board dining including a number of unexpected treats.


The welcome cocktail

During the drink service, we’ve introduced a welcome cocktail – a refreshing blend of fruit juices with or without  vodka, served in a fab new purple glass with a stylish swizzle stick that makes the drink uniquely Virgin Atlantic.


A refreshing welcome cocktail

A refreshing welcome cocktail


The meal service

You’ll now receive a brand new menu and your meal will arrive on a new soft touch, non slip meal tray which is a third smaller than the current tray giving you more space on your table. We’ve also introduced new bespoke crockery and ergonomically designed cutlery.



The meal service

The new Economy cabin meal service


On our shorter flights you’ll be served a cold breakfast or quintessentially British afternoon tea in a cute deli style box adorned with the words “˜High Tea’ or “˜Good Morning’ in the widely spoken languages on board our flights, including German, French, Spanish, Hindi, Mandarin, Arabic and, of course, English.


High Tea

A quintessentially British afternoon tea


Dessert Service

Our  new separate dessert and hot drink service gives you a more comfortable break between courses. You’ll now receive bigger desserts, served with a choice of tea, coffee or a comforting cup of hot chocolate on night flights. The hot drink will be served in a specially insulated paper cup which is much more like something you would get from a coffee shop on the ground.



The new dessert and hot drink service

The new dessert and hot drink service

The usherette tray

The new usherette tray is a fun and retro way for our cabin crew to serve ice creams. Crafted in high quality materials and ergonomically designed, the cabin crew will now walk through the aisles wearing the usherette tray offering snacks during the movies.



The new usherette tray

The new usherette tray



The new soft-touch durable tray means we’ve been able to remove the paper tray liner and our new menu is printed on FSC approved, part recycled card. The new tray is 46% more greenhouse gas efficient over its life cycle than the tray it replaces. With all these changes, Virgin Atlantic will save 132 kilos per aircraft, which is a 4% reduction in CO2, the same amount used to produce 167,000 of our stylish new Economy glass!


Best of all, you’ll now have more time to relax at your seat, and enjoy the full in-flight entertainment experience.


Virgin Atlantic's brand new Economy cabin meal service - full of unexpected delights

Virgin Atlantic’s brand new Economy cabin meal service – full of unexpected delights


For more information or to book a flight with Virgin Atlantic, log onto

Maxine Sheppard

Maxine is the co-editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.