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Up in the AIR as Virgin Atlantic launches signature scent

By: Virgin Atlantic

March 21, 2018

We’ve collaborated with esteemed British scent designer and candle chandler Rachel Vosper to design a bespoke scent to elevate the customer experience on the ground. The unique fragrance embodies warm and exotic notes inspired by the airline’s top destinations, and will be present at various points throughout the Virgin Atlantic experience to inspire feelings of adventure and relaxation.

The scent of four continents

How many times has your sense of smell transported you back to a happy occasion with friends or family, or a place you’ve lived or visited? To heighten the sense of excitement throughout the journey, we’ve introduced an inspiring scent to enhance the customer experience at check-in, airport gates, Clubhouses and boarding all cabins.

To bring this scent to life, we teamed up with leading scent expert and candle connoisseur Rachel Vosper to design AIR: A fragrance with a sense of exploration and vitality at its heart, using the finest ingredients to take customers on a sensory tour around the world. With notes of lemon, rose, vanilla, and essential oils such as lavender and eucalyptus, this scent captures the four continents of our most popular routes.

A memorable journey

We’re passionate about making the journey memorable; one that our customers want to re-live time and time again. Through the luxurious candle version of the AIR fragrance, you’ll have the chance to enjoy this beautiful fragrance at home.

 

When designing the fragrance, Rachel carried out a number of workshops and blind tests with people from across the business. She focused on balancing top, middle and base notes, approaching it in much the same way as a winemaker would. Using only the finest European sourced ingredients, Rachel employed traditional methods in her Belgravia boutique, which help to maximise the scent’s longevity. The chosen fragrance was selected as a favourite and the one that most represented our business by 80% of those who participated.

The unique scent of AIR is currently being rolled out to enjoy at check-in, airport gates, Clubhouses and upon boarding your Virgin Atlantic flight. You can also pre-order the candle online at www.retailtherapyshopping.com from 19th March as well as purchase at the Virgin Atlantic Clubhouses and on-board duty free. The candles are priced at £30 and come in a ribbon-bound handmade gift box.

Categories: Our Experience