August 30, 2018
Who doesn’t love a burger? It doesn’t matter what your normal eating habits are. You might dine in Michelin-starred restaurants six nights a week. Perhaps you’re an adventurous foodie traveller, immersing yourself in the cuisines of far-off cultures. Or maybe you’re happy with a ready meal in front of the TV. Either way, there comes a time when only a burger will do. It’s the ultimate comfort food.
Here at Virgin Atlantic we love a burger as much as anyone. That’s why, on an Upper Class, return flight from London to New York, you’ll be offered a choice of no less than six different kinds, including our brand new veggie burger from Beyond Meat. I took to the skies to devour and discover more about this revolutionary new patty that’s made entirely from plants, yet looks and tastes just like real beef.
Our new kid on the block is certainly the most intriguing of our six burgers. The Beyond Burger has got everyone talking, and there’s a growing fanbase among our customers and crew. Made purely from plants, the burger’s texture and taste supposedly appeals to everyone – and as a vegetarian myself, I wanted to see what all the fuss was about.
On my flight home from New York I got together for a taste test with three of our cabin crew who hadn’t yet tried it. Flight service manager Paul Megrath carefully assembled the burger, then the four of us compared notes. The verdict? It really is that good. Having tried many veggie burgers over the past three years, they are almost always a bit disappointing. The Beyond Burger is different. It has a delicious smokey barbeque taste and a really juicy texture thanks to the clever use of coconut oil, which provides that satisfying sense of ‘fattiness’ so often missing from standard veggie burgers. It even has a distinctive burger colour due to the clever addition of beetroot juice. It’s cleverly paired with Chut Up Beetroot Ketchup, an all-natural ketchup sweetened with monk fruit, which really helps bring out the savoury notes of the burger, a perfect marriage.
Without getting into the whole debate about ‘would it fool a meat eater’ or ‘would a veggie dislike it for being too meat-like’, this was simply an excellent burger that anyone could enjoy. All three crew members were meat eaters and all agreed they’d happily order this in the future. I’m genuinely excited about what Beyond Burger have done with purely plant-based ingredients. And now I’m really looking forward to buying their products and slinging them on my (underused) barbecue.
Whether you’re a committed carnivore, a veggie, a vegan or just trying to cut down on the amount of meat you eat, this is one tasty treat you’re going to enjoy. And in case you’re wondering, they’re also antibiotic, hormone, GMO, soy and gluten free.
So what does the future of the burger hold? “This is just the beginning,” says Chet Hansra, our inflight services food & beverage manager. “We cannot wait to bring you our Clean Meat burgers. Lab-grown meat is the future and something that Richard has invested in.” As incredibly interesting as that sounds I think I have a bit of thinking to do about that one.
In the meantime you’ll find the Beyond Meat veggie burger in Upper Class on our New York, Newark and Boston supper flights to London.
Here’s a rundown of the other burgers you’ll find on a trip to the east coast: