Love Island winner Dani Dyer has gone back to her roots and served the first pint at our new pop-up pub, The Joint Venture.
The Joint Venture pub celebrates the 230 US destinations that we fly to with our partners Delta Air Lines by serving 230 craft beers – one from each of the US cities.
Former barmaid Dani, fresh from her Love Island win, swung by the pub to serve a couple of pints to customers.
Celebrating the rise in the popularity of craft beer, along with our partner Delta Air Lines we’ve transformed the Old Crown Public House on New Oxford Street in Holborn, London into The Joint Venture pub, open from 10-19 August. Here the American craft beer scene meets the traditional English pub vibe, complete with a beer wall installation and local beers from all over the US available from £4. There’ll also be themed nights celebrating US culture plus a pub quiz with flights up for grabs.
Few places on earth have as much to offer as the USA. Whether you’re after mountains, wilderness, deserts, great cities, magnificent national parks or glorious coral reefs, you’ll find it all across the pond. We love flying to the USA, and with our partner Delta Air Lines we serve 230 US cities – many of which are represented in our line-up of innovative beers.
“What better way to celebrate our incredible partnership and the 230 amazing places we fly than over a beer, or better still 230! Together, we’ve imported a craft beer from each of our US destinations to serve up a taste of the states to the folks of London. Come on down and join us and raise a toast to your next American adventure”. – Jenna Lloyd, Head of North American Marketing and Communications.
Let’s start with the obvious question. What is a craft beer? Back in the days before prohibition, homebrew, or ‘craft’ beers were ubiquitous in the USA – often reflecting the flavours and heritage of beers from the homelands of the migrant populations that made up America. Prohibition put a stop to all that. Then after prohibition ended, the big brewers prospered. The Coors and Budweisers of this world came to prominence, helped by the fact that small batch production was still outlawed. This all changed in the early 1980s when brewpubs started to be legalised (assisted by Jimmy Carter lifting the ban on homebrew). An industry was born.
Craft beers have since become the antidote to the big multinational breweries. David vs Goliath – which is maybe why we here at Virgin Atlantic like the idea so much.
According to the Brewers Association (that’s one BA we approve of) who represent all of America’s craft brewers, this is what defines a craft beer:
- Craft brewers are small brewers.
- The hallmark of craft beer and craft brewers is innovation. Craft brewers interpret historic styles with unique twists and develop new styles that have no precedent.
- Craft beer is generally made with traditional ingredients like malted barley; interesting and sometimes non-traditional ingredients are often added for distinctiveness.
- Craft brewers tend to be very involved in their communities through philanthropy, product donations, volunteerism and sponsorship of events.
- Craft brewers have distinctive, individualistic approaches to connecting with their customers.
- Craft brewers maintain integrity by what they brew and their general independence, free from a substantial interest by a non-craft brewer.
- The majority of Americans live within 10 miles of a craft brewer.
Need an excuse to visit The Joint Venture? Here’s our top seven reasons to head to the JV pub this week:
- You’re planning a trip to the USA and will be choosing where to go based solely on the local beer (we really hope someone is doing that).
- You’ve recently returned from the USA and want to bring back happy memories from your trip.
- You’re an American in London and you’re missing home, or more precisely, your home state’s craft beer.
- You’ve never been to a historic old English pub to drink American craft beer.
- You like beer and want to try some small batch brews not ordinarily available in the UK.
- Your idea of perfection is washing down some delicious classic American food with US craft beers.
- You fancy winning free flights to the USA. Our destination-themed quiz nights will be handing out tickets, so come along and find out more about where we fly to.
Visit the Joint Venture Pub website to find out where it is, when it’s open and what’s on.