Exciting developments at vtravelled

By: Maxine Sheppard

March 3, 2011


We’re very excited to share some news around vtravelled’s latest developments. Over the past few months we’ve been beavering away behind the scenes, working hard on a plan to take vtravelled to the next level and beyond.

Here’s a press release that has been sent out today:



Virgin Atlantic today announced plans to re-launch its social travel community site,, with a strategy focused on rewarding their frequent flyers using gaming mechanics.


As one of the first airlines to launch their own online community, Virgin Atlantic will partner with social gaming experts Lithium, as they plan to engage with their 1.8 million Flying Club members. The airline will introduce the ability to earn real currency in the form of miles in addition to the more usual virtual rewards.

Virgin Atlantic has a great track record in taking ideas and applying them in new and exciting ways. Drive Thru Check-in and safety videos are two great examples. The plan is to take the fundamental thinking and technology behind social gaming and develop it to allow our loyal customers and Flying Club members to be rewarded for their contributions.

Lysette Gauna, Creative Director at Virgin Atlantic commented:

“We want to make contributing to vtravelled as easy, enjoyable and rewarding as possible for our Flying Club members. The science behind the human behaviours in game mechanics is something that really interests us and the more we learn about it, we realise we have a great opportunity to use it to create something unique that will engage our community of travel lovers. We couldn’t have found a better partner than Lithium, not only are they industry leaders with a great track record, but the fact that they were founded by successful pro gamers makes them an interesting bunch to do business with!”

Lyle Fong, CEO of Lithium said:

“We’re very excited to partner with such a progressive and customer focused company like Virgin Atlantic. They are leading the way by tying social media and gaming mechanics to generate real currency in the form of Flying Club miles. We look forward to partnering with them to deploy our platform in such an innovative and exciting project”.


So, what does this mean for

Well, vtravelled will be packing its bags and going on a little holiday, and will be temporarily closing its doors from the 15th March. But the vtravelled blog will still be here to update you on our progress, and we’ll continue to bring you inspirational travel features and regular peeks into life at Virgin Atlantic.


What other changes will be made to the site?

We’ve listened to your feedback and we know that you want our own Virgin Atlantic destinations to take centre-stage so we’ll be making sure that we get this right, and that we showcase the best, the most original and the most inspirational travel content from all the fantastic places we fly to.


We also understand that the vtravelled user experience needs to exceed your expectations, so we’re working on major improvements to site navigation and functionality.


How can we have our say?

It’s really important to us that we continue to get your feedback and opinions. The feedback we’ve had from you so far has had a direct influence on the path we’re now taking.


We’ll continue to update you with our progress here on the blog, and we take all your comments on board. We’d also love for you to get in touch directly and tell us what’s on your mind.

Registered vtravellers will receive an email soon with further details.

We want to thank you for all your support so far… and here’s to a better, brighter vtravelled.


Maxine Sheppard

Maxine is the co-editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.