Insider Interview Boston: Beauty Guru William George

By: Katie Manning

January 8, 2013

Known by everyone in Boston, William George is the owner of award-winning James Joseph Salon. Having spent years pampering many of Beantown’s elite, George has amassed a wealth of knowledge about the city. In this William George interview, we catch up with the stylist, who divulges his favourite places in Boston.

You’ve been running the James Joseph Salon, which is right in the heart of Boston, for several decades. How have you seen the city’s beauty industry change over that time?

Boston was more conservative when I opened the salon back in 1997. Today, our clients are more fashionable and willing to make personal statements.

Boston | Newbury StreetNewbury Street © Cheryl Fenton

What’s the best way to spend two hours in Boston?

I like walking along Newbury Street, which is where the salon is located and is considered the Rodeo Drive/upmarket shopping street of Boston – and Commonwealth Avenue. They both end at the Public Garden, one of the most beautiful spots in Boston and also the country’s oldest botanical garden. It’s a great place to sit and enjoy the pond.

Boston | Public GardenBoston Public Garden © GBCVB

What is the nightlife like in Boston?

I like the nightclubs and bars in the Theatre District, which is located in the streets around Downtown Crossing, like the nightclub Royale and the W and the South End restaurants. My favourite restaurant is Eastern Standard, an upmarket American brasserie, which is located in Kenmore Square, a lively part of Boston over in Cambridge.

Eastern Standard
Eastern Standard © Adam Gesuero

What can an art lover expect?

I studied art here and love the scene. There are great galleries in the South End; a weekly arts festival called First Fridays; and world-class museums like the Museum of Fine Arts, which is considered one of the great art museums in North America, and the Institute of Contemporary Arts.

Boston | Institute of Contemporary Arts
Boston Institute of Contemporary Arts © Iwan Baan

Where should Boston first-timers go?

Copley Square is the epicentre of my Boston, just a few blocks from Fenway Park and home to the iconic Trinity Church and the John Hancock Tower, one of the tallest buildings in Boston. You’re surrounded by some of city’s best architecture, with great shopping and restaurants at your fingertips, and it’s easy walking distance to some of the main historic sites and the Public Garden.


Katie Manning

Katie is an author for the Virgin Atlantic blog. Despite her urban London residency, Katie can often be found exploring far-flung corners of the globe in search of exciting new experiences and stories. A self-confessed night-owl, she makes it her mission to search out the best cocktail bars and live music venues on each and every expedition. Follow Katie @kt_saramanning

Categories: Our Places