Insider Interview Delhi: Jivi Sethi

By: Katie Manning

January 9, 2013

Jivi Sethi is known worldwide as a designer and one of India’s best-dressed men. He sits down with us to talk about fashion in Delhi, the places that inspire him and his ultimate fashion “no-no”.

Describe your style and tell us a little bit about where you like to shop?

My style is individual and non-conformist. I am always seeking a fresh interpretation of classical clothing with a distinctly global Indian identity. I like to shop in the Rajesh Pratap Singh Store in Lodhi Colony (which has truly stand-apart artisanal garments) or to go hunting for jewels and antiques in Sunder Nagar Market – it specialises in Indian and Nepali handicrafts and you can often discover treasures amongst the replicas”¦

Jivi Designs | DelhiJivi Designs, Delhi © Jivi Sethi

What kind of men’s clothes would you never wear? What is your fashion faux-pas?  

Any clothes that display brand names, in any form.


You design furniture, jewellery, events, perfumes and lotions – which of your projects has given you the most fulfilment?
Each and every one, I wish never to compromise, and I endeavour to challenge myself constantly.

Taipan | DelhiTaipan Delhi © Taipan

Which fashion designers have been important influences for you?

More than designers, traditional clothing throughout the history of the world, has been my greatest inspiration. I often meet Manish Arora, a close friend, for a quick lunch at Flavours in Defence Colony, which is decorated by him. The outside seating is great for a relaxed meal and a catch up.


Are there any particular places in Delhi that you go to for inspiration or ideas?
Delhi is an ancient layered city, the capital of a large and dynamic country that’s moving forward at a fast pace. Everything from the profound to the profane is a source of constant wonderment. To take time out and to think, I like to go to the Diva Cafe at the Italian Cultural Centre, this is a frequent haunt of mine, or I head to the Oberoi for dinner at Taipan, or Orient Express at the Taj Palace – all of which are a pleasure.


Katie Manning

Katie is an author for the Virgin Atlantic blog. Despite her urban London residency, Katie can often be found exploring far-flung corners of the globe in search of exciting new experiences and stories. A self-confessed night-owl, she makes it her mission to search out the best cocktail bars and live music venues on each and every expedition. Follow Katie @kt_saramanning

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