Georgia Mobsby: Manager – Marketing Effectiveness

Describe your job?
I work across our marketing department to ensure we are spending and working smarter to get the best return on investment.

What did you want to be when you grew up? Why? What options seemed open or closed to you?
I’m not sure I ever had a clear career goal growing up – I’ve always followed what I love and enjoy. However I do think I’ve learnt to broaden my horizons which have opened up loads more opportunities. For instance, I’ve just got a job in marketing without a marketing background but based on the skills I have. A few years back I would have thought this was impossible. Mentors and colleagues have helped massively to push and challenge me to do more and show me that I am capable.

What in your job has given you the greatest satisfaction or fulfilment?
I love knowing that I’m making a difference – to the way my team works; positively impacting our bottom line; offering valuable insight or support to others; and also to my own development.

What keeps you motivated?
I think it’s really important to work for a company and manager that I believe in and who also believe in me and take the time to invest time in my development. I get a real kick out of learning new things, pushing myself, and noticing a difference in my own ability and it’s difficult to dedicate time to that without a supportive manager.

What women have inspired you?
It’s hard to pinpoint a specific woman who has inspired me – I find that different role models inspire me in various different ways. Controversially, I actually think men have spurred me on in my career more than women. I have some great male role models who have supported me throughout my career (which I always admire) and I like to push myself to achieve whatever they can achieve – gender shouldn’t and doesn’t come into the equation for me.

How do you think women’s equality has evolved and what needs to happen next?
It’s great to see that this topic is more widely spoken about and companies are setting targets but we need to see some accountability and action. It’s all well and good setting long term plans but we need to see some movement now as it will take time to see a cultural shift.

What’s your role in the Scarlet Network?
I organise soft and practical skills workshops for our network as well and dipping in and out of event planning.

What do you personally take from your involvement in SN?
From a professional point of view, it’s helped to increase and widen my network and allow me to practice public speaking. But personally, I’ve gained a great support network from the committee who have helped me through good and bad days in my career and keep a smile on my face.

Return to our inspirational women page