August 1, 2016
Sleeping in the sky. That’s pretty special in our book and we’re always looking at ways of making it even better. That’s why we’ve just become the first airline to introduce bespoke aromatherapy on board as part of a new package of relaxation products to help our customers enjoy the best sleep in the sky.
Our customers can now enjoy a range of jetlag busting aromatherapies and relaxation techniques to help them fall asleep, and wake up more refreshed and acclimatised to their new time zone.
We’ve partnered with high end British beauty brands ‘de Mamiel’ and ‘This Works’ to introduce a unique two step aromatherapy kit to their Upper Class cabin, and was the first airline to introduce ‘Headspace’ on board – a series of mindfulness videos to help customers feel happier and healthier when flying.
All customers travelling in Upper Class will now be provided with a hot towel infused with oils and created exclusively for Virgin Atlantic by de Mamiel. The blend of oils will vary on day and night flights to ensure customers feel a calming sense of wellbeing at the start of their flight, and revived and ready for their adventures upon landing. Overnight flight travellers will also be provided with a deep sleep pillow spray from This Works, clinically proven to improve sleep quality and aid a better, more restful night’s sleep.
The new aromatherapies are complimented by a range of on board mindfulness films designed by the popular app ‘Headspace.’ The set of 13 films – available on the inflight entertainment – provide techniques to help customers sleep effectively on a plane – whether they are sitting up or lying down. The inflight videos also help customers switch off from work or focus their mind ahead of an important business meeting.
Jill Brady, our Executive Vice President Customer Experience, said: “We are always looking for ways to make flying an even more fabulous experience, and now customers travelling in Upper Class can benefit from our unique blend of on-board aromatherapies. We partnered with leading British beauty brands ‘de mamiel’ and ‘This Works’ to provide a two-step aromatherapy kit on board all Upper Class flights to help customers overcome jetlag and enjoy a deep, relaxing sleep on board.
“The new aromatherapy kits are complimented by our range of on board mindfulness videos to provide relaxation techniques across all cabins. The addition of these unique products is yet another way that we are ensuring our customers enjoy the best sleep in the sky.”
Annee de Mamiel, Founder of de Mamiel, said: “I was delighted to create these bespoke blends to help passengers have a rejuvenating or relaxing experience when they travel. ‘Enliven’ is the perfect wake-me-up, with a combination of calming lavender, uplifting bergamot, refreshing sweet orange and soothing ylang ylang. The immune-boosting, soothing blend, ‘High Altitude’, is designed to help support a relaxed, calm journey and contains a combination of lavender, eucalyptus, fragonia, lemon myrtle and peppermint oil. These blends ensure you arrive at your destination calm, revived and relaxed’
Virgin Atlantic’s Upper Class cabin offer the longest, fully flat beds available in any business class at 6ft 6inches, and 33 inches wide. All customers flying on overnight flights in Upper Class are also provided with a sleep suit to help them relax in comfort.