Introducing the Week of WE

By: Dave Gunner

August 23, 2016

WE supporters

We’re so proud of our much-loved charity partnership. Since 2010, we’ve raised millions of pounds for WE Charity (formerly Free The Children), thanks to our generous customers who donate their spare change on board, and our amazing people who cycle across countries and literally climb mountains to raise money.

One of our first adventures. Off to Climb Mount Kenya in 2010

One of our first adventures. Off to Climb Mount Kenya in 2010

We’re excited to announce that what was formerly Free The Children has rebranded – it’s now WE, a movement that brings people together and gives them the tools to change the world.

WE volunteers changing the world

Quick history lesson. In 1995, 12-year-old Canadian Craig Kielburger rallied his classmates to raise their voices against child labour. From these humble beginnings, Free The Children was born, and grew across North America and the UK, engaging thousands of schools and university groups. Internationally, the organisation empowered people in rural international communities to break free from the cycle of poverty.

Craig Kielburger at age 12

Craig Kielburger at age 12

But that was over 20 years ago. Whilst their core vision remains the same – to shift the world from “me” to “we” – the name, “Free The Children”, is no longer representative of everything they do to change the world.

WE Day

WE Day

Not only does the name WE encapsulate their movement that brings together millions of people to change the world – moving from me to we, – it also unifies their family of organisations. Under the WE umbrella, there’s:

  • WE Charity, empowering sustainable change through WE Schools at home, and WE Villages overseas.
  • ME to WE, a social enterprise that allows people to do good with their everyday choices
  • WE Day, celebrating the world-changing actions of thousands of young people across the UK and North America

But don’t take our word for it – let Craig Kielburger, co-founder of WE, tell you about this evolution himself.

Join the movement!  Take the WE Pledge at

Keep an eye out for our next post in ‘WE Week’ which about the incredible WE Day events and one of our cabin crew celebrity stalking Dr Brian Cox OBE!

Further reading:

Dave Gunner

Dave Gunner

I love telling the story of our people, our planes, our places and our planet through Ruby Blog.

Categories: Our People