August 23, 2016
We’re so proud of our much-loved charity partnership. Since 2010, we’ve raised millions of pounds for WE Charity (formerly Free The Children), thanks to our generous customers who donate their spare change on board, and our amazing people who cycle across countries and literally climb mountains to raise money.
We’re excited to announce that what was formerly Free The Children has rebranded – it’s now WE, a movement that brings people together and gives them the tools to change the world.
Quick history lesson. In 1995, 12-year-old Canadian Craig Kielburger rallied his classmates to raise their voices against child labour. From these humble beginnings, Free The Children was born, and grew across North America and the UK, engaging thousands of schools and university groups. Internationally, the organisation empowered people in rural international communities to break free from the cycle of poverty.
But that was over 20 years ago. Whilst their core vision remains the same – to shift the world from “me” to “we” – the name, “Free The Children”, is no longer representative of everything they do to change the world.
Not only does the name WE encapsulate their movement that brings together millions of people to change the world – moving from me to we, – it also unifies their family of organisations. Under the WE umbrella, there’s:
But don’t take our word for it – let Craig Kielburger, co-founder of WE, tell you about this evolution himself.
Join the movement! Take the WE Pledge at WE.org.
Keep an eye out for our next post in ‘WE Week’ which about the incredible WE Day events and one of our cabin crew celebrity stalking Dr Brian Cox OBE!