Knock your socks off! Virgin Atlantic launches custom Happy Socks® as they innovate airline amenities

Happy Socks

In collaboration with Happy Socks we’re delighted to be launching bespoke socks as a summer treat for our customers. We’ve been working closely with the fun sock company to create a special design, turning a standard amenity into something unexpected with a premium feel. The uniquely designed socks will be gifted to lucky Upper Class customers travelling on selected flights throughout the summer. Happy Socks are well-known around the world for their creative and fun designs, and the special Virgin Atlantic pairs are no different. The socks come in the Virgin Atlantic colours of red or purple, with designs inspired by a love of travel.

Our partnership with Happy Socks is the latest in a resurgence of exciting and innovative customer experience initiatives. It follows our recent partnerships with master pâtissière Eric Lanlard to create Mile-High Afternoon Tea, and esteemed scent designer Rachel Vosper to create a bespoke scent ‘AIR’, used to elevate the customer journey.

“We’re always looking for new ways to innovate and provide our customers with something unexpected in a uniquely Virgin way,” said our vice president of customer experience Daniel Kerzner. “Happy Socks are another piece of the Virgin Atlantic experience that our customers will love and want to take home. This is part of an exciting step-change in our plans to create more amazing memories for our customers with our special Virgin flair.”

Upper Class customers travelling on selected A330-200 routes will receive a complimentary pair of Happy Socks as part of their amenity kit, while customers in other cabins or travelling on different aircraft will be able to purchase them from Retail Therapy onboard and online. The socks are part of our plans to re-imagine standard airline amenities and provide customers with products they want to use again and again.

To order Happy Socks online for only £8, visit

About Dave Gunner

Dave is the co-editor of Ruby, the Virgin Atlantic Blog. He has worked at Virgin Atlantic for over two decades. In that time he has amassed some truly epic memories but never lost his fascination with the airline world. Dave's on a mission to bring you some great insights into our people, planes and planet.
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