It’s a new dawn, it’s a new day – our ‘Three new ways to fly’ take to the air

Cydalia, Maria, Mini, Leon, Holly, Vicki, Bushera and Beth from our Gatwick team, getting ready to hand out cup cakes and sweets to our customers

Cydalia, Maria, Mini, Leon, Holly, Vicki, Bushera and Beth from our Gatwick team, getting ready to hand out cup cakes and sweets to our customers

After many months of planning and system changes, testing and marketing our very first ‘three new ways to fly’ customers took to the air today.  It was the first chance our customers had to experience our new Economy Delight, Economy Classic and Economy Light products and it all went well.

The first flight with our five brands on took off on time from Shanghai headed for London. As the day progressed more and more photos of cupcakes, bunting and balloons emerged as our airport teams celebrated the occasion with our customers. The day also saw our Premium Economy product rebranded simply as ‘Premium’ with new airport signage on display for the first time this morning.

Some of our very first Economy Delight customers. Fiona and Patrick Lucas-Box checking in for a holiday to Antigua to celebrate a special anniversary and landmark birthday.

Some of our very first Economy Delight customers. Fiona and Patrick Lucas-Box checking in for a holiday to Antigua to celebrate a special anniversary and landmark birthday.

Georgina Taylor, our Regional Manager, was at Gatwick talking to some of our customers. “This a new era for Virgin Atlantic,” said Georgina. “By re-imagining our economy services, we’ve given more customer a choice and the opportunity to explore our award-winning service*”.

You can find out more about Economy Light, Classic and Delight on our website.


Celebrating around the world…


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About Dave Gunner

Dave is the co-editor of Ruby, the Virgin Atlantic Blog. He has worked at Virgin Atlantic for over two decades. In that time he has amassed some truly epic memories but never lost his fascination with the airline world. Dave's on a mission to bring you some great insights into our people, planes and planet.
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