LA Fashion Week is kicking off on 16th March, so whether you want to party it up with the fashionistas, pick up some unique designer clothes or indulge at one of the city’s top restaurants, it’s a great time to explore the sun-drenched city. West Hollywood is at the centre of the Los Angeles fashion scene, and it’s where the shows will be taking place (Columbia Square), so it makes a good base if you’re looking to delve into the heart of the action. We’ve put together a guide to the area to help you get the most out of your stay.
Where to mingle
Head to Frankie’s Bar at E.P. & L.P on Melrose Avenue from 10pm on Thursday 17th March for bespoke handcrafted cocktails in a private rooftop corner. If you’re around on the Friday, join the fashion crowd at 6404 Hollywood Boulevard, and if you have any energy left by Saturday, saunter over to Riviera 31 at the Sofitel Beverly Hills. Visit the Facebook page and click attending if you’re planning on going to any of these, as you won’t get in if you’re not on the guest list.
For drinks elsewhere, head east and try Melrose Umbrella Co. (approximately half an hour’s walk from West Hollywood), where antique chandeliers and an apothecary cabinet-turned bar create a unique, rustic atmosphere. Sip a Parisian-inspired drink at stylish lounge Pour Vous, or visit Grandpa Johnson’s for vintage art-deco interiors, exquisite cocktails and a unique ambiance that fuses old-world elegance with a modern, vibrant feel.
Where to eat
After a night spent partying with the stars, start your day with a bottomless brunch at Taste on Melrose, including two hours of mimosas and champagne (weekend only), or head to Italian restaurant Cecconi’s for an extensive morning menu – try the ricotta hotcakes with blueberry compote.
For lunch or dinner, book a table at Fig & Olive Melrose Place, where you’ll find delicious seafood, meat and pasta dishes, or visit Katana for Japanese Robata-yaki – tender meat cooked on an open flame. If you’re feeling experimental try Ink, where chef Michael Voltaggio creates innovative, Turner Prize-worthy dishes prepared using liquid nitrogen.
Where to go for fashion inspiration
West Hollywood is renowned for its designer shops and boutique stores, and LA Fashion Week is the perfect time to explore the city’s style scene.
Head to Church Boutique on Santa Monica Boulevard for avant-garde designer clothes hanging from wooden fixtures and rope, or visit Kin Los Angeles on Sunset Boulevard for the latest collections from international designers.
If you’re looking to explore work by those based locally, venture over to The Grove and check out Rachel Zoe’s new pop-up store, open until 31st March. You’ll be able to pick up unique jewellery, shoes and clothes and, if you’re there at the right time, catch a styling event or meet the designer herself.
Where to stay
Chamberlain West Hollywood offers quirky, modern décor in a peaceful area, but if you’re looking for something more extravagant, stay at Chateau Marmont on Sunset Boulevard. It’s a frequent haunt for celebrities, with beautiful architecture inspired by the chateaux of France and suites designed to evoke the Hollywood of the golden era.
For a smaller, more intimate stay, consider Petit Ermitage, a charming, Moroccan-inspired boutique hotel with a rooftop garden that provides stunning views across the city. Andaz West Hollywood, meanwhile, makes for a pleasant alternative with its contemporary design and rooftop pool, which happens to be the highest in LA. The London West Hollywood also offers the ultimate in luxury, with two Gordon Ramsey restaurants, an outdoor fitness centre and beautifully designed suites, where you can relax and refuel before continuing to explore the city’s vibrant fashion scene.
With Virgin Atlantic’s direct flights to Los Angeles from London, it’s easy to book your next trip to Hollywood.
Are you going to LA Fashion Week? Have you been before? Let us know in the comments section below.