North America’s largest auto show opens its doors in New York next month, offering consumers and enthusiasts the chance to discover virtually every model and make of vehicle sold in the United States – from concept cars and shiny turbocharged supercars to eco-friendly, economic hybrids.
With a long and distinguished history stretching back over 100 years, the New York International Auto Show is one of the most important motoring events in the world, bringing new vehicle announcements and the latest innovations to a global platform. “Many people don’t know that metropolitan New York is the largest market for new cars in North America,” said Nick Crispe, part of the show organisation. “Sometimes it’s said that New Yorkers don’t own cars, but it’s important to remember that New York has been a leader in automobile innovation for more than a century. From the earliest manufacturing plants and dealerships designed by world renowned architects like Frank Lloyd Wright, to the Chrysler Building, World’s Fairs, tunnels, bridges and parkways that changed the way we see and utilise the city, New York’s preeminent place as a Motor City – in its own right – has been largely ignored.”
As we witnessed at the Consumer Electronics Show (CES) in Las Vegas earlier this year, the automotive industry is currently abuzz with high-tech advancements like driverless cars, collision avoidance technology, infotainment systems, and wearable tech such as smartphones and smartwatches that can unlock doors or recognise hand gestures – all of which will be explored and demonstrated in more depth at this year’s NYIAS. “Technology is making our cars safer, stronger and more fuel efficient, while new manufacturing and design techniques are allowing the designers and engineers the ability to create cars and trucks that are as thrilling to look at as they are to drive,” says Nick. “Personal technology is a natural next step and the automakers are becoming the hotbed of innovation, when a decade ago they seemed to be lagging behind. It’s an exciting time.”
Josh Clifton, Nissan Product PR Manager, agrees. “Nissan is excited to offer Android Auto technology in a range of future vehicles. We’re working with Google and other technology partners to bring new innovations to NissanConnectSM that will provide a safe and seamless integration of smartphone technology to our vehicles.”
What to see
Get ready for some showstopping stands and incredible vehicle launches. This year, 22 car companies will unveil more than 60 new vehicles, as well as some remarkable concept cars which give the consumer a glimpse of what the automobiles of the future will look like. Companies and highlights to look out for include the seventh-generation 911 Carrera from Porsche; the first-ever compact luxury Cadillac ATS Coupe; the all-new, long wheelbase Spyker C8 Aileron, and the new and extraordinarily good-looking Bugatti Veyron 16.4 Grand Sport Vitesse.
One of the most anticipated arrivals is the North American debut of the track-only Aston Martin Vulcan, a car that showcases the engineering and design capabilities linked to the Aston Martin endurance racing programme. “The Aston Martin Vulcan is a very exclusive track-only supercar, limited to just 24 cars,” said Matthew Clarke, Aston Martin’s PR and Brand Communications Manager. “Vulcan delivers the highest level of on-track performance; 800+hbp from a naturally aspirated 7.0 litre engine, plus an excellent power-to-weight ratio combined with GT3 levels of aerodynamic performance and a carbon fibre-bodied exterior.”
BMW will also be making a big impression this year, as 2015 sees the German manufacturer mark 40 years since the founding of BMW North America. “BMW is thrilled to recognise its 40 year history in North America at the New York International Auto Show and throughout the year,” said Stacy Morris, Corporate Communications Manager, BMW of North America. “To celebrate, we’ll be displaying some of the cornerstone vehicles that helped shaped BMW’s presence in North America over the past four decades, including the 1975 BMW 3.0 CSL which officially introduced BMW in North America when it won the 12 Hours of Sebring race in 1975. In addition to this, we’ll be showcasing the 2015 BMW Z4 GTLM race car, which continues the legacy of BMW racing.”
It’s an important year for Nissan too, with the arrival of the all-new 2016 Nissan Maxima which, according to Josh Clifton, is “dramatically styled” and “looks like nothing else on the road today”. Josh continues: “It drives like nothing else in the segment. Its defining presence comes from its Nissan signature design elements – including its dramatic lighting features, V-Motion front end, deeply sculptured fenders and unique “floating” roof treatment. Add in a driver-centric interior, advanced safety and connectivity technology and a refined 300-horsepower V6 engine and Maxima sets a new standard for style, performance and technology in the midsize sedan segment.”
With a packed schedule of events and a host of special exhibits, the main problem faced by visitors is how to fit everything in. So we asked Nick Crispe to name five highlights of the show in addition to the approximately 1,000 cars and trucks on display.
“I would encourage visitors to take a ride on Camp Jeep,” he says. “This outdoor off-road track includes a 25,000 square foot track that is comprised of a variety of surfaces and obstacles as well as an 18-foot mobile mountain and a 12 x 15 foot section of terrain simulating fallen logs. We also have an incredible drivable 3-D printed car that will be “˜printed’ throughout the show. An exhibit of classic and vintage vehicles courtesy of the LeMay Museum is always a treat and the New York City Fire Department 150th Anniversary display should be a one-of-a-kind look at the history of this great NYC institution. We also have a Clear Air Test Track so show-goers can enjoy a ride in one of the latest electric cars.”
The New York Auto Show – which takes place at the mammoth Jacob Javits Convention Center in Midtown West between 3 – 12th April – is undeniably vast, but needn’t be intimidating. Hit the ground running with a bit of prior research, including a floor plan and exhibitor list, a useful mobile app for iPhone and Android, and a full schedule of events. The show is also an ideal day out for the whole family, with plenty of kid-focused activities available, including simulators, movie cars, video games and more.
For further details and ticket information, visit autoshowny.com
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