Turning boarding time into ‘Pimm’s O’Clock’

By: Dave Gunner

July 5, 2016

Pimm's O'clock at the Virgin Atlantic Upper Class Bar

We love all things British and Wimbledon is a great time to celebrate things us Brits are known for. So, during the fortnight that our nation goes tennis mad, we’re selecting two of our flights a day, transforming our Upper Class bar and inviting our customers to celebrate the age old British tradition of ‘Pimm’s O’clock’.

In the UK Pimm’s O’clock is served either at a picnic, afternoon tea, a BBQ and of course Wimbledon where traditionally unpredictable weather means you’ll either be enjoying the delicious drink in 30 degree sunshine, or dodging the rain under a shared umbrella with 10 of your closest friends… Our Upper Class and Premium Economy customers won’t have these challenges ahead of them, as we’ll be serving them Pimms as part of their welcome boarding drink in the comfort of their seats.

Invented as a health tonic by a London oyster bar owner in the 1840s Pimms remains a strangely British thing although we understand it is also popular in New Orleans. Our Pimm’s O’clock bar is dressed with  bunting, Lanson Champagne and lashings of Pimms, worthy of any Wimbledon bar. Some of our Clubhouses will also be running special Lanson Champagne Wimbledon  displays over these two weeks, so if you’re travelling with us, keep a look out. We ‘love’ giving good ‘service’ and if you don’t fancy Pimms or Champagne you can always enjoy an orange ‘deuce’. If you think this is ‘ace’ please make a ‘racket’ about it on social media below.



Dave Gunner

Dave is the co-editor of Ruby, the Virgin Atlantic Blog. He has worked at Virgin Atlantic for over two decades. In that time he has amassed some truly epic memories but never lost his fascination with the airline world. Dave's on a mission to bring you some great insights into our people, planes and planet.

Categories: Our Experience