March 31, 2014
We’re delighted to announce our partnership with The Fabergé Big Egg Hunt which takes place in New York City from April 1st – 26th 2014.
A bespoke sculpture entitled ‘The Frying Lady’ has been specially created by our award-winning in-house design team, and will join 250 other eggs across New York’s five boroughs. Each egg has been designed by globally renowned artists and will help to raise funds for two charities; The Elephant Family and Studio in a School.
The Frying Lady is the vision of Mark Jump, a graphic designer at the airline, whose entry was chosen after an in-house competition was held among the design team.
“Projects like this don’t come along very often,” said Mark, “so to have my concept chosen and turned into a reality is out of this world and I’m extremely proud to be representing Virgin Atlantic at the Big Egg Hunt. To see our sculpture standing amongst those created by some of the world’s leading artists and designers is something I’ll never forget.”
“The competition brief was to create an egg that encapsulates the vision, innovation and unique spirit of the Virgin Atlantic brand,” said Reuben Arnold, our Customer Experience Director, who helped judge the winning design. “We’ve always been more than just an airline; we’re a creative business, so it was essential that the winning design represented this ethos. The Frying Lady is a witty take on the idea of flight and embraces our brand’s proud British roots with the usual Virgin Atlantic sense of humour.”
Mark’s design is a playful interpretation of our famous flying lady, who features on the aircraft’s livery.
As you might have guessed, this is no ordinary, run-of-the-mill Easter egg hunt – in fact The Fabergé Big Egg Hunt will be the biggest hunt in the world. Ever. Everyone from artists such as Jeff Koons and Tracey Emin to famous architect Zaha Hadid and the Rolling Stone’s Ronnie Wood have got their hands on this unusual canvas and unleashed their inner Van Gogh. And of course, it offers a perfect excuse to explore the entire city.
From 18th April all the eggs will be displayed at the Rockefeller Center at a free exhibition. On 22nd April, Sotheby’s will host an auction of all the eggs, with 100% of the proceeds being donated to raise money for disadvantaged local children and endangered wildlife. The Elephant Family is a charity which is committed to working with local parties in Asia to help save the endangered Asian Elephants from extinction and Agnes Gund’s Studio in a School is an arts-based non-profit organisation focused on enriching the lives of young people of New York through various arts projects.
For the duration of the hunt, the public will be able to track down eggs using a bespoke app, which is available to download from iTunes and Google Play app stores, where clues and hints about where to find each egg will be revealed. Once you’ve uncovered the locations you can enter a sweepstake to win one of the fabulous prizes offered by headline sponsors Fabergé.
The jewellery giants are even offering entrants the chance to win one of three exclusive Fabergé gifts, (which have an impressive combined retail value of $125,000). The unique bejewelled egg pendants are decorated in ethically sourced diamonds, emeralds, rubies and amethysts, all donated by Gemfields. But if you’re not quite lucky enough to walk away with one of these striking gifts you can always pick up your own replica egg and storybook as a memento. All official Big Egg Hunt merchandise will be available to buy at Saks Fifth Avenue and pop-up locations dotted around the city, or visit the official site here – all profits, of course, go to charity.
The 2013 London Egg Hunt event was a huge success, raising over £1 million for Action for Children and The Elephant Family. The event also broke the Guinness World Record attempt for most people entering an egg hunt. An impressive 12,773 people attended to prowl the streets and spot a mysterious egg or two over the duration of the event. So expect this year’s version to be even bigger, and who knows, it may even top the previous world record too.
Will you be spending Easter in New York City? Tell us what you’ll be getting up to in the comments section below.