May 2, 2012
We’re giving our Upper Class passengers the chance to cool their in-flight drinks in the most innovative way possible this spring – with the launch of our ‘Little Richard’ ice cubes. The bespoke ice cubes, which will be served on board one of the first flights of the airline’s new Upper Class Cabin this May, have been crafted in the image of Virgin Atlantic’s president Sir Richard Branson.
The new ice innovation means all passengers will be able to enjoy some chill out time with Mr Branson at the new bar – the longest of any airline – which has been designed to provide additional space and comfort for those keen to socialise while flying. The bar will also incorporate a raft of additional innovations including the fabulous new champagne coupe glass, enhanced mood lighting and a new seating system for the most comfortable social experience in the air.
The ice cubes have been created using the exact measurements of Sir Richard’s head and feature an impressive level of detail. The mould for the ice cubes took a team of four skilled designers a painstaking six weeks to create using detailed photographic techniques and laser scanning technology to create the perfect likeness of Sir Richard.
Visit www.virginatlantic.com for more information on our new Upper Class Suite, and you could soon be joining Richard “˜in spirit’ on one of our first flights. The new Upper Class Suite is now flying the VS003 six days a week from Heathrow to New York JFK and the VS004 back to London. More destinations will be added as the rest of our A330 aircraft join the fleet throughout 2012, and our new 787 aircraft from 2014.