Virgin Atlantic Launches New Amenity Kits On Board

By: Maxine Sheppard

September 11, 2012


After six months of research and design we have today revealed our new-look amenity kits, which are going on board aircraft this month.


Upper Class

The new Upper Class cabin amenity kit is made from rPET, a sustainable material made from crushed plastic bottles. The fabric is dark grey with a black cherry silk lining – and to continue the recycled theme – doubles up as a soft tablet or e-reader case to use when travelling. On inbound flights, the kit takes the form of a travel wallet.



Virgin Atlantic new outbound Upper Class amenity kit Our new outbound Upper Class amenity kit


Essentials in the Upper Class kit include all the usual favourites; cosy socks and luxurious eyeshades along with toothbrush and paste to freshen up before arrival. Tissues, ear plugs and a pen all feature too.


Virgin Atlantic new inbound Upper Class amenity kit Our new inbound Upper Class amenity kit


Learn more about our Upper Class cabin

Premium Economy

The Premium Economy kit, also made from rPET is dark grey but has a sleek silver silk lining and contains stylish purple socks, a purple eye mask, a quirky designer toothbrush and paste, a pen and earplugs. This kit also doubles up as a travel wallet when back on the ground.



Virgin Atlantic new Premium Economy amenity kit Our new Premium Economy amenity kit


Learn more about Premium Economy.



The Economy amenity kit has a special surprise – revamped eyeshades featuring six different sunglasses designs. Passengers will be able to collect a different set each time they fly and wear their special version of Kanye West’s Shutter Shades or Rayban’s Wayfarers whilst they sleep.



Virgin Atlantic new Economy amenity kit Our new Economy amenity kit


Learn more about our Economy service.

Paul Sands, Head of Customer Experience at Virgin Atlantic, highlights the contemporary design and usability of our new kits:

“The new kits have been designed with a reusable factor in mind and we’re hoping to see them being carried around by passengers once they reach their destination. So many of our customers travel with tablet computers these days so we wanted to take note of this and offer a solution for transporting them on board and back at home.

“Over the years, we’ve given out millions of amenity kits and you’d be surprised where they turn up – they really do have a life of their own after they leave the aircraft.  It’s fascinating to see the different things our passengers use them for so we took this into consideration and hope we have made them a very useable modern day item.”

Our use of recycled materials such as rPET is just one part of our much wider ‘Change is in the Air’ sustainability programme. For more information please visit:

To book a flight with Virgin Atlantic, log on to


Maxine Sheppard

Maxine is the co-editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.