June 9, 2014
They said it wouldn’t last but it looks like the ultimate ‘slackerwear’ fashion trend is here for the long haul – and in a stylish airline industry first, we’ve collaborated with original onesie designers, OnePiece, to trial a limited edition OnePiece onesie for our Upper Class passengers. Modelled by English model, Amber Le Bon, the onesie is set to become a must have for bedtime glamour and will be available from mid-June for a thousand passengers travelling on selected night flights across our long haul network. The bespoke onesie blends our rock n’ roll spirit with design expertise from OnePiece to offer unrivalled comfort for sky-high slumber.
Amber Le Bon – daughter of music legend Simon Le Bon and supermodel Yasmin – was the perfect choice to model the onesie with her British rock n’ roll and fashion roots perfectly complimenting the spirit of Virgin Atlantic and OnePiece. The new Virgin Atlantic onesie is simple and chic in an ever fashionable black colour way with a cheeky slogan, “sleepy head” on the back. Designed as a fashionable yet fun alternative to the popular Virgin Atlantic Upper Class sleep suit, passengers will be able to enjoy maximum comfort while flying.
“As someone who travels a lot, I know how important it is to feel comfortable when heading to the skies”, said Amber. “The new Virgin Atlantic onesie is comfortable yet stylish – the perfect combination for long haul travel. As well as wearing my OnePiece onesie on the plane, I’m looking forward to keeping comfy at home in it too.”
“We are passionate about new innovations such as bringing our Upper Class passengers the first ever airline onesie,” said Fay Burgin, our head of global public relations. “OnePiece onesies are the original and best and our design teams have been working tirelessly to create a onesie that offers the perfect combination for a satisfying slumber on one of the longest, fully flat beds in business class.”
The limited edition, unisex onesie will be available for Virgin Atlantic Upper Class passengers to wear on board selected flights from mid-June and passengers will be free to take their onesie with them to enjoy in the comfort of their own home.