Ruby
 

Virgin Atlantic set to soar in South America for the first time

By: Dave Gunner

October 20, 2019

São Paulo, Brazil from 2020.

We’re delighted to announce that we’ll be launching flights between London Heathrow and São Paulo, Brazil in 2020.

Flying daily between London Heathrow and São Paulo Guarulhos International Airport, the 11 hr 55 min flight is our first foray into the South American continent.

The route will be operated using a Boeing 787 aircraft boasting our Upper Class, Premium and Economy Delight, Classic and Light offering.

Business in Brazil

The new service aims to capitalise on the fast-growing Brazilian economy, which benefits from year-round transatlantic demand. São Paulo is the commercial capital of Brazil and one of the top 20 global economic cities; it’s the largest city in the Americas (after New York) for multinational companies to have offices, and provides a platform for Virgin Atlantic to broaden its offering to existing corporate customers.

Gateway to the Amazon

The booming tourism industry complements the lucrative business market – and Virgin Holidays intends to launch a full product offering within Brazil for the first time.  The spectacular Iguaçu Falls and Amazon rainforest are easily accessible from São Paulo, and convenient connections will open up other iconic attractions such as Rio de Janeiro and the beautiful beaches of Santa Catarina.

Brazil’s position of being the number one import and export country in South America will also make São Paulo a popular cargo route. With multiple tonnes of capacity each day, Virgin Atlantic expects to carry regular shipments of car parts, pharmaceuticals, food and agricultural products.

Opportunity

Juha Jarvinen, Virgin Atlantic Executive Vice President – Commercial, commented: “2019 marks the start of a new phase of growth for Virgin Atlantic as we work to become the most loved travel company. São Paulo represents an incredible opportunity for our business, and we’re very excited to be flying to a brand new continent for the first time. There are a significant number of corporate customers, and multi-national businesses, located in this Powerhouse of South America who can now enjoy the Virgin Atlantic experience on this busy international route.”

“But it’s not all about business – I’m also thrilled to introduce an exciting new destination to our leisure customers. São Paulo boasts numerous cultural institutions such as the Museu de Arte, has a rich architectural history, and acts as a gateway for leisure travel within the rest of Brazil and beyond. This is a prime opportunity for Virgin Holidays who are busy securing a range of ancillary partners and diverse accommodation options for those customers seeking a full-service holiday offering.”

Marcelo Álvaro Antônio, Ministry of Tourism – Brazil, added:  “The increase of air connectivity is one of the priorities of the Government in order to make Brazil more competitive in the global tourism scenario. This new flight is a great achievement for our country.”

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Dave Gunner

Dave is the co-editor of Ruby, the Virgin Atlantic Blog. He has worked at Virgin Atlantic for over two decades. In that time he has amassed some truly epic memories but never lost his fascination with the airline world. Dave's on a mission to bring you some great insights into our people, planes and planet.

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