Virgin Atlantic unveil three new ways to fly economy

By: Virgin Atlantic

March 21, 2018

We’re delighted to announce the launch of three new ways to fly economy as part of a multi-million pound investment in the cabin for the 21st century traveller.

Recognising that one size doesn’t fit all we’ve introduced ‘Economy Delight’, ‘Economy Classic’ and ‘Economy Light’ tickets. The three new ways to fly allows customers to choose the product that suits their budget and travel style – but never compromise on food and drink, unrivalled service and inflight entertainment.

Economy Delight is the best economy product of any UK airline – customers enjoy a seat with 34 inch legroom, priority check in and boarding as well as advanced seat assignment. Economy Classic offers free seat assignment – providing extra reassurance for families and groups that they can sit together. The new Economy Light ticket always offers our lowest fare – making long haul travel affordable and accessible for everyone and is great for customers jetting off on short city breaks.

What the new fares offer:






Seat type Standard Standard Extra legroom
Seat pitch 31″ 31″ 34″
Free seat selection at any time Assigned at check
Y Yes
Meals and drinks Yes Yes Yes
Inflight entertainment Yes Yes Yes
Checked luggage No 1 x 23kg 1 x 23kg
Hand luggage Yes Yes Yes
Dedicated storage No No Yes
Priority check in and boarding No No Yes
Blanket pillow and headphones Yes Yes Yes
In seat USB power Yes Yes Yes
WiFi At a charge At a charge At a charge
Changes and cancellations No refunds or
Refer to fare rules Refer to fare rules
Service combinations Must be same service
both ways
Combine with other
services / cabins
Combine with other
services / cabins
Miles earned 25% 50-150% 150%
Tier points Yes Yes Yes
Upgrade with miles No Yes Yes
Upgrade with money No Yes Yes
Seat width Up to 17″ Up to 17″ Up to 17″
Seat recline 5-6″ 5-6″ 5-6″
Headphones Standard Standard Standard
Media screen size Up to 9″ Up to 9″ Up to 9″

“We’re unveiling the biggest change to our economy cabin in over a decade – launching three new ways to fly, and a host of innovations on the ground and in the air as part of a wider £300 million investment in our customers,” said our CEO Craig Kreeger. “We know that one size doesn’t fit all, and our customers can now afford to be choosy and still travel in the UK’s leading economy cabin.”

“We always want flying with Virgin Atlantic to be more special than other airlines, and we’ll never compromise on excellent service, industry-leading food and drink and cutting-edge inflight entertainment – regardless of which economy ticket our customers are travelling on, they’ll be able to enjoy all this onboard.”

Our founder Sir Richard Branson said: “When I started Virgin Atlantic I wanted to challenge the status quo and make flying amazing – regardless of which cabin you’re in – and that’s still true today. We’re unveiling a multi-million pound investment to make Virgin Atlantic’s economy cabin the best of any UK airline and setting the bar for others to follow.”

Economy Light

Economy Light – perfect for that short city break or for those travelling without checked in luggage

Economy Classic

Economy Classic a good choice for families and groups who like to choose their seats in advance

Economy Delight

Economy Delight – the best economy product of any UK airline

The three new ways to travel are part of a wider investment in our economy cabin – delivering innovations on the ground, and in the air:

  • Investing in additional economy delight seats: At a time when most airlines are packing seats onto planes, we’re investing in extra leg room. We’re retrofitting our fleet to provide up to 36 economy delight seats on every flight – offering customers an even comfier journey with spacious 34 inch legroom.
  • Serving up the best economy meals in the sky: All customers travelling in economy will continue to enjoy a three course meal plus complimentary drinks and snacks –with a focus on supporting independent suppliers such as UK based Fairfield Farm Crisps, and the Grown Up Chocolate Company.
  • More personalised service at the airport: For the first time we’re introducing automated bag drop at London airports, freeing up employees to provide a more personalised service where customers need it most. Four kiosks will open at London Gatwick this summer, followed by a further 18 kiosks at London Heathrow from winter 2018.
  • Keeping our customers connected: Every single seat in economy now offers a personal USB charging point, and every route offers access to high speed Wi-Fi to help customers work and play on the go.
  • New aircraft: 12 new Airbus A350-1000 aircraft will join the fleet from spring 2019 – offering unrivalled levels of comfort and reliability for customers, and a brand new economy cabin designed with our customers in mind.
  • Virgin scent: We’ve partnered with leading British candle maker Rachel Vosper to create a new scent called “Air”. Designed to evoke wellbeing and inspire future travel it will be available across check in, the gate and upon boarding the aircraft.

Virgin Atlantic and Delta offer the leading transatlantic partnership, and the new economy products will offer a seamless experience for customers travelling with the airlines. economy delight, economy classic and economy light will complement Delta’s Comfort +, Main Cabin and Basic Economy products – always offering a three course meal, Wi-Fi, hundreds of hours of inflight entertainment and excellent service regardless of the ticket type.

Virgin Atlantic

Virgin Atlantic

Fly safe, and fly well, with us. The health and safety of our customers and our people is — and always has been — our number one priority. At every stage of your journey, you’re in safe hands.

Categories: Our Experience