Virgin Atlantic’s Whisper Quiet Service

By: Virgin Atlantic

February 21, 2013

We’ve appointed our first ever ‘whispering coach’ to ensure that all passengers using our new Upper Class Dream Suite enjoy the most relaxing night’s sleep possible.

Richard Fitzgerald – one of our Service Training Instructors – has taken on the role of Virgin Atlantic’s Whispering Coach to train the crew for the launch of the new Suite in spring 2012, and will be providing invaluable training to cabin crew tending to passengers in our new Upper Class Dream Suite – which offers the largest and most comfortable beds in the sky, as well as the best night’s sleep.



First ever 'Whispering Coach' for new Upper Class Dream Suite

First ever ‘Whispering Coach’ for new Upper Class Dream Suite


Richard will offer coaching on the tone, volume and sentiment cabin crew should use whilst talking to Upper Class passengers. His specialist training will also ensure that no passenger is unduly disturbed whilst sleeping and that all passengers wake up and arrive at their destination feeling rested and refreshed.


It’s oh so quiet…

Trialled with several focus groups and test-flights, and formulated with input from speech experts, the appropriate level of volume has been identified and the crew are now trained to whisper at tones between twenty and thirty decibels due to its calming effect and the fact that it won’t disturb other passengers whilst lights are out.


Sweet dreams with Virgin Atlantic

Sweet dreams with Virgin Atlantic


The new training, which takes an extra day to master, has been added to the existing service training which Virgin Atlantic’s Upper Class cabin crew go though. Crew learn the best ways to engage with passengers – ensuring they experience unrivalled hospitality at 35,000 ft. Cabin crew training already includes tips on how to read passengers, being tactile and how to wake people comfortably.

Our new redesigned Upper Class Dream Suite has been specially developed with the passenger’s comfort as number one priority. The ‘Whispering Coach’ is just one of the new measures employed to take Virgin’s Upper Class Suite service above and beyond that of its competitors. Newly designed seats, ambient lighting and even glassware and crockery will be overhauled to make it the most luxurious way to travel by air.

Visit our website to learn more about Upper Class or to book a flight to any of our fantastic destinations.

Categories: Our Experience