Virgin to Run First Ever Social Marathon

By: Maxine Sheppard

April 16, 2011

Hot on the blistered heels of the Virgin London Marathon, Virgin is launching its first ever Social Marathon on Monday April 18th 2011.

While the sporty types will be resting their worn out feet after their own marathon achievements on the 17th, the webby types will be exercising their wits and fingers all day on the 18th. The Virgin Social Marathon will see the social media teams from every UK Virgin company, from Virgin Active to Virgin Wines, all Tweeting and Facebooking together from the same room for one day only. We will set up camp at Our House – the private members club from Virgin Media in Soho. This will be the first time all of the UK Virgin companies will have worked from the same space – fulfilling an ambition for each of the teams who all work from different parts of the country. For more info, listen to what Richard has to say about the day.


New Ideas

During the Social Marathon we will also be putting the call out for people to suggest new ideas for the brand. Encouraging the entrepreneurial spirit, Virgin will offer fans and followers the chance to suggest ideas for new businesses or ideas to improve the current Virgin businesses.



Time for Tea

The Social Marathon is (probably) an equivalent exercise in endurance as the London Marathon, so seeing as it’s for most of the working day rather than just a few hours – we will need an essential tea break in order to keep going. Therefore at around 4pm we’ll be attempting a tea break trend on Twitter to see if we can get as many people sharing a nice cuppa as possible. We will even offer the chance for anyone local to Soho to tweet their way in to Virgin Media’s Our House and join us for tea.



Virgin Social Marathon

Virgin Social Marathon


A Fantastic Prize Giveaway

If you’re further afield than London, don’t worry because we’re also planning a giveaway with lots of free stuff throughout the Social Marathon, simply for joining in the conversation with us: there will be one ultimate Virgin lifestyle prize, which will be randomly awarded. This top prize includes a trip to New York courtesy of Virgin Atlantic with a stay at The London – a 5 star hotel courtesy of Virgin Holidays, a case of Virgin Wines, Virgin Active health club membership, 100Mb Virgin Media broadband, a first class Virgin Trains pass, a Virgin Balloon flight, a “˜drive a supercar’ Virgin Experience Day, a shelf load of Virgin Books and even a very exclusive place to run the Virgin London Marthon 2012 which Virgin Money are giving away a whole two weeks before the public ballot opens.


So on Monday be sure to stay tuned to the vtravelled blog because we’ll be posting all the latest news, gossip and photos from the event itself – and we can tell you now that we have a super-secret surprise up our sleeves so don’t forget to subscribe and follow us on Twitter – and watch this space!

Thanks to Flickr photographer Julian Mason for the header shot of last year’s Virgin London Marathon.


Maxine Sheppard

Maxine is the co-editor of the Virgin Atlantic blog. Travel and music are her joint first loves, and despite having written for Virgin for more years than she cares to remember she still loves nothing more than jumping on a plane in search of new sights and new sounds.