August 3, 2017
Our new Immersive Digital 360 Drinks Experience, in partnership with Bacardi, offers a totally new way of enjoying a cocktail. It allows you to visit the best bars in the world and enjoy one of their signature drinks without leaving our Clubhouse. Simply order a cocktail from New York, for example, while sat at Heathrow, and be transported to the partner bar by the magic of VR. After watching the cocktail made right in front of you in the actual bar, you then remove the headset, and the drink is waiting for you to enjoy.
Our manager of Clubhouse food and beverage, Mark Murphy, travelled the world filming the best bars in high definition 360-degree video … Even on Necker Island! (someone’s got to, haven’t they Mark?) He has also worked with Bacardi to bring their signature cocktails to our Clubhouses. Put the two together, and you get a truly immersive experience that touches all of your senses and transports you to the most wonderful watering holes in the world. All while you’re waiting for your flight.
“We think this is a unique bar experience and we’re looking forward to delighting our Clubhouse customers with a combination of technology and world class mixology skills,” said Mark. “These are recognised as the very best bars in the world. To bring such a range of award winning cocktails into the Clubhouses shows our commitment to delivering the very best for our customers. The Immersive Digital Experience takes that one step further, and I’m really looking forward to seeing everyone’s reaction. It really feels like you can now travel while waiting to travel.”
We also know that not everyone wants to drink alcohol before their flight. Reluctant to offer just the usual sweet mocktails, we turned to Seedlip, creators of the world’s first distilled alcohol-free spirit. In collaboration, we have created three complex and beautifully crafted alcohol-free cocktails for our guests to enjoy.
The Digital 360 Experience is now available in many of our Clubhouses* or you can view the videos (without the cocktails, sorry) below.
Necker Island. This needs no introduction. Richard’s home in the Caribbean and one of the most exclusive hideaways in the world.
Our global partnerships with some of the best bars in the world demonstrates our commitment to doing things differently from the competition. Who would have thought you could walk into an airport lounge and be served a cocktail from the heavy weights of the mixology industry? The current line-up is really rather special:
DANDELYAN, LONDON (Heathrow partner) – World’s best Cocktail Bar 2017 (Spirited Awards), World’s best Cocktail List 2016 (Spirited Awards), #3 in the world 2016 (World’s 50 Best Bars)
WHITE LYAN, LONDON (Gatwick partner) – Most Creative Bar in London (Timeout Bar Awards 2016), Best Bar in London (Timeout 2015)
BLACKTAIL, NYC (Newark partner) – Best New American Cocktail Bar 2017 (Spirited Awards)
SMUGGLER’S COVE, SAN FRANCISCO (San Francisco partner) – #29 in the world 2016 (World’s 50 Best Bars), Best Cocktail Bar in America 2016 (Spirited Awards)
THE WALKER INN, LA (LAX partner) – #37 in the world 2016 (World’s 50 Best Bars), Best New Bar 2016 (LA Timeout)
COLUMBIA ROOM, WASHINGTON (Washington partner) – Best American Cocktail Bar 2017(Spirited Awards), Best Bar in DC 2016 (Washington Post)
RUKA, BOSTON (Boston partner)
EMPLOYEES ONLY, NYC (JFK partner) – Legend status and #7 in the world 2016 (World’s 50 Best Bars),
*Not available in Gatwick, Johannesburg or Boston