Ybor City: A neighbourhood guide to Tampa’s Latin Quarter

By: James Litston

September 22, 2015

Ybor City, Tampa‘s Latin Quarter, was born of a once-proud industry. This vibrant district on the fringes of Downtown Tampa sprang up in the late 1800s when Cuban cigar magnate, Vicente Martinez Ybor, established his business empire here. Ybor’s factories prospered, attracting Cuban, Spanish, Italian, German and Jewish immigrants to live and work in “Mr Ybor’s City”. At the industry’s peak, over 200 factories employing 12,000 tabaqueros (cigar makers) produced 700 million cigars annually, making this the undisputed Cigar Capital of the World.

Ybor City: A neighbourhood guide to Tampa's Latin Quarter
Ybor City was once the Cigar Capital of the World © Tampa Bay

The Great Depression ushered in the decline of cigars and, with them, Ybor City. But fast-forward to the present day and Ybor is buzzing again. Much of its distinctive character remains intact (especially along Seventh Avenue) and it’s been designated a National Historic Landmark District.


Living history


For a glimpse into life in Ybor’s early years, start your visit with a mooch around the Ybor City State Museum. Housed within a restored bakery, it tells the story of Mr Ybor and his workers, with a tabaquero hand-rolling cigars for added authenticity. The museum also incorporates two casitas (“little houses”) next door. These single-storey, shotgun homes are filled with artefacts of the era to illustrate the daily life of the cigar workers and their families.

Another throwback to yesteryear is not as old as it seems. The bright yellow trams of the TECO Line Streetcar System may have an air of nostalgia, but they only date from 2002 and were built to take the place of the originals, which were grubbed out decades before.

Ybor City: A neighbourhood guide to Tampa's Latin Quarter
Ybor City’s trams are a reminder of yesteryear © Tampa Bay

Awesome architecture


It’s not just the Museum that preserves Ybor City’s built heritage. Most of the remaining cigar factories are now occupied by offices, with many of Ybor’s most striking buildings reborn as classy restaurants. The Centro Espaol – once a social club for the Spanish community and the grandest building of its kind – now houses Carne Chop House. Equally impressive is Bernini’s, an Italian restaurant set within the former Bank of Ybor. Tables fill the banking hall where cigar rollers deposited their wages, and there’s even a private dining room in what was once the vault.

Ybor City: A neighbourhood guide to Tampa's Latin Quarter
Bernini restaurant occupies the historic Bank of Ybor building © Tampa Bay

Ybor for foodies


Given the varied provenance of the area’s immigrants, Ybor City has always been a melting pot of cultures – a fact still evident in today’s wide range of restaurants. Turkish, Greek and Asian cuisines are all represented, but for a real taste of Tampa, the food to try is Cuban. Start the day with Cuban toast and cafe con leche at La Tropicana, a step-back-in-time joint that’s widely considered the best Cuban café in town. Both this and nearby Gaspar’s Grotto are good bets for Cuban sandwiches – Cuban bread stuffed generously with ham, cheese, pickles and mustard.

Ybor City: A neighbourhood guide to Tampa's Latin Quarter
Cuban sandwiches are a Tampa institution © Tampa Bay

But Ybor City’s most famous eatery is the Columbia Restaurant, which opened in 1905. Over time, the Columbia has grown from its original corner location to encompass an entire city block, spread across 11 dining rooms and seating over 1,500 guests. It’s both Florida’s oldest restaurant and the largest Spanish restaurant in the world, and is still owned and run by the founder’s family. The menu is a fusion of Spanish and Cuban, so expect devilled crab, Cuban bean soup, paella and jugs of sangria.

Ybor City: A neighbourhood guide to Tampa's Latin Quarter
The Columbia Restaurant’s flamenco dancers in action © Tampa Bay

Eclectic nightlife


Other historic buildings have been transformed into nightclubs and bars. In fact, the diverse profusion of venues makes Tampa’s Latin Quarter “the Nightlife Capital of Florida’s Gulf Coast”. An after-dark stroll along Ybor’s main drag presents all kinds of options for a memorable night out. Choose from live music at The Ritz and The Cuban Club; all-night dancing at Amphitheatre; or The Castle’s indie scene. Also, don’t miss The Blind Tiger – a trendy, Prohibition-style speakeasy that’s not-so-secretly hidden behind a coffee shop.

Ybor City: A neighbourhood guide to Tampa's Latin Quarter
Ybor City’s streets come alive at night © Leonardo/

Local brews


Cigar manufacturing may be now all but dead, but recent years have seen Ybor develop a new industry: craft brewing. Florida’s oldest brewpub, Tampa Bay Brewing Company, produces more than 40 different beers, including their famous Elephant Foot IPA. Cigar City Brewing, one of Tampa’s best microbreweries, recently began making cider and mead at its Ybor City location (its main brewery across town creates quirky beers with flavours like cucumber or Cuban espresso). Another recent Ybor arrival is Coppertail Brewing Co, whose on-site tasting room provides samples of its wares.

Ybor City: A neighbourhood guide to Tampa's Latin Quarter
Sample made-in-Tampa beers at venues across Ybor City © Tampa Bay

Endless entertainment


Beyond beers, bars, clubs and dining, Ybor City’s other distractions abound. The complex at Centro Ybor includes a comedy club and 20-screen, cocktail-serving cinema, as well as Hamburger Mary’s restaurant – home to hilariously daring drag shows and drag-queen bingo. The area also hosts a calendar of festivals, such as Guavaween (a Latin-style, Halloween street party) in October and a week-long BeerFest every March. For something at a gentler pace, the Saturday Market provides ample browsing for locally made artworks, gifts and gourmet foods.

Ybor City: A neighbourhood guide to Tampa's Latin Quarter
Seventh Avenue is where most of Ybor’s bars, clubs and entertainment venues are located ©  Robert La Follette

Only-in-Ybor buys


As for other shopping opportunities, there’s not a chain store in sight, so the focus here falls on one-of-a-kind souvenirs. Perhaps Ybor’s most exciting store is La France, a veritable Aladdin’s Cave filled with vintage and reproduction clothes and accessories, from 1920s flapper dresses to zoot suits and much more besides. Caffeine-lovers can get their kick at Naviera Coffee Mills, a family-run operation that’s been here since 1921. But Ybor City’s best buy, of course, is a hand-rolled cigar or two. Get yours from the Columbia Restaurant’s gift shop, or try Tampa Sweethearts, a cigar shop occupying a revamped, brightly painted casita.

Ybor City: A neighbourhood guide to Tampa's Latin Quarter
In addition to its restaurant, the Columbia has a gift shop selling pottery, sangria jugs and hand-rolled Ybor City cigars © Tampa Bay

Travelling to Tampa? Book your trip to Ybor City with Virgin Atlantic and Delta.


Have you visited Tampa’s Latin Quarter? Where are your favourite places in Ybor City? Let us know in the comments section below.


James Litston

James Litston is a London-based freelance travel writer who never forgets how lucky he is to be making a living from going on holiday. His work appears frequently in such leading newspapers as the Independent, Daily Telegraph and London's Evening Standard.

Categories: Our Places